Project Description
Penguin Pay Online
HOW WE TACKLED THE BRIEF
Penguin Pay Online
HOW WE TACKLED THE BRIEF
Brief
Penguin Pay has 30 years accumulated experience within the Contractor Management industry and they continue to grow whilst maintaining a boutique and bespoke approach to their Contractor Customers and Recruitment Partners. Their growth has been built on their focus towards quality service, flexibility and most important of all, compliance.
They are flexible and will offer Recruitment Partners a bespoke service appropriate to their needs. They understand that one size doesn’t fit all.
They are centred on service to their Contractor Customers, so they don’t sit on their hands and forget you after you’ve joined them – and you won’t become a number. They will make a point of knowing you. Most importantly, they are continually looking for ways to improve the value of their service to you whilst ensuring you receive your pay in the most appropriate and compliant way.
Penguin Pay came to Envious Digital to revamp their branding and create a whole new internet presence, with HubSpot integration to capture those all important leads
User Journey mapping
Lead generation form integration
Rebrand exercise and full website design
Brief
Penguin Pay has 30 years accumulated experience within the Contractor Management industry and they continue to grow whilst maintaining a boutique and bespoke approach to their Contractor Customers and Recruitment Partners. Their growth has been built on their focus towards quality service, flexibility and most important of all, compliance.
They are flexible and will offer Recruitment Partners a bespoke service appropriate to their needs. They understand that one size doesn’t fit all.
They are centred on service to their Contractor Customers, so they don’t sit on their hands and forget you after you’ve joined them – and you won’t become a number. They will make a point of knowing you. Most importantly, they are continually looking for ways to improve the value of their service to you whilst ensuring you receive your pay in the most appropriate and compliant way.
Penguin Pay came to Envious Digital to revamp their branding and create a whole new internet presence, with HubSpot integration to capture those all important leads
User Journey Mapping
Lead Generation Form Integration
Rebrand Exercise and Full Website Redesign
Deliverables
The shareholders of the firm re-invested in the company to restructure and position it to a new market. This involved a brave office move to prestigious offices in The City, a recruitment drive for the best internal staff and of course, a new business development strategy
To assist with the new sales and marketing team’s objectives, the head of marketing orchestrated a face lift to the brand and a complete redesign and development, including key messaging, tone of voice and content for the website
Envious were key to the success of this and worked alongside the team to deliver just that
Image manipulation and sourcing
Bespoke CSS to HubSpot forms
UI and UE focus
Deliverables
The shareholders of the firm re-invested in the company to restructure and position it to a new market. This involved a brave office move to prestigious offices in The City, a recruitment drive for the best internal staff and of course, a new business development strategy
To assist with the new sales and marketing team’s objectives, the head of marketing orchestrated a face lift to the brand and a complete redesign and development, including key messaging, tone of voice and content for the website
Envious were key to the success of this and worked alongside the team to deliver just that
Image manipulation and sourcing
Bespoke CSS to HubSpot forms
UI and UE focus
Results
Penguin Pay have grown from strength to strength, with their sales team using the website as a focus point to replace the more traditional brochure leave-behind
With the enquiry forms which are integrated into their sales CRM system, the sales team can easily keep track of new enquiries effectively, and the marketing team can monitor traffic, keep track of performance and adapt to the sales team’s success
The simplicity of the site allows for easy, intuitive navigation, allowing visitors to find the information they want – provoking engagement from prospects
